It’s raining outside. Not the heavy, movie-scene kind, just that steady drizzle that slows the city and fills the air with the smell of wet earth. You’re curled up in bed, caught between the idea of making tea and the temptation of doing absolutely nothing. That’s when your phone buzzes. “Rainy day? Order pakoras. We’ve […]
How Zomato Sold Me Pakoras Without Selling at All Read More »
It’s 11:58 PM. The city is quiet, the streetlights are humming, and you’re halfway through a mindless scroll before bed. You’re not hungry. At least, you weren’t a minute ago. Then your screen lights up.“Still awake? So is your ice cream.” No hard sell. No giant tub photo. Just a line that makes you pause.
How Swiggy Got Me to Order Ice Cream at Midnight Without Saying “Buy Now” Read More »
It’s Friday night. You tell yourself you will watch one episode before bed. The opening credits roll, you lean back, and by the time the first cliffhanger hits, you are reaching for the remote to press “Next Episode.” Except you never press it. The next episode starts by itself. That tiny gap, or lack of
How Netflix Tricked Me Into Watching 6 Hours Straight Without Saying “Watch More” Read More »
It is 6:45 AM. Your alarm goes off, but the bed is warm and the world outside looks far too cold. You tell yourself you will run tomorrow instead. You roll over, reach for your phone, and there it is. “You don’t have to run fast. You just have to run.” No pressure. No mileage
How Nike Got Me to Lace Up My Shoes on a Day I Planned to Skip Read More »
